Digital Marketings.
What is digital marketing
Digital marketing is the practice of promoting products or services using digital technologies, such as the internet, website, social media (Facebook, Youtube, Instagram, Whatspp, Twitter, LinkedIn), search engines, mobile marketing, email marketing and other digital means. It incorporates various strategies and tactics aimed at reaching and engaging target audiences to drive brand awareness, generate leads, and increase sales.
To learn digital marketing, here are some key areas you should focus on:
Website Creation for digital marketing.
Website creation is the process of designing, developing, and publishing a website on the Internet for sharing information, selling products or services. It is the main tool for digital marketing.
Creating a website involves several steps, including:
1. Planning: Define the purpose and goals of your website, identify your target audience, and plan the structure and content of your site.
2. Domain name and hosting: Choose a domain name that represents your website and purchase a hosting plan to host your website files on the internet.
3. Design: Create a visual design that is attractive, user-friendly, and consistent with your branding.
4. Content creation: Develop and publish high-quality, engaging content that is relevant to your target audience.
5. Development: Develop the website using HTML, CSS, and JavaScript, or use a website builder platform like WordPress, Wix, or Squarespace to create your website.
6. Testing: Test the website on different devices, browsers, and platforms to ensure that it works properly and provides a seamless user experience.
7. Launch: Once your website is complete, launch it to the public and promote it through social media, email marketing, and other channels.
8. Maintenance: Regularly update your website with new content and features, fix any technical issues, and ensure that it is secure and up-to-date.
Digital Content Creation for digital marketing.
Digital content creation refers to the process of producing and publishing content in digital formats, such as text, images, videos, and audio. This content can be created for various purposes, including marketing, entertainment, education, or information sharing.
Digital content creation involves various stages, such as planning, researching, creating, editing, and publishing. The content can be created using different tools and software, depending on the type and format of the content.
Digital content creation has become increasingly important in today’s digital age, where people consume most of their content online. As a result, businesses and individuals are investing more in digital content creation to reach their target audience and engage them effectively.
Creating high-quality digital content requires a combination of creativity, technical skills, and knowledge of the target audience. With the right tools and strategies, anyone can create compelling digital content that resonates with their audience and achieves their goals.
Digital content creation refers to the process of producing and publishing content in digital format, such as text, images, videos, and audio. This content can be created for various purposes, including marketing, entertainment, education, or information sharing.
Search Engine Optimization (SEO).
Search Engine Optimization (SEO) is the process of optimizing a website’s content and structure in order to improve its ranking in search engine results pages (SERPs). SEO involves a variety of techniques, including keyword research, on-page optimization, link building, and content creation.
The goal of SEO is to increase the visibility of a website in search engine results pages, which in turn can lead to increased traffic and potentially more revenue for the website owner. SEO is an ongoing process that requires consistent effort and monitoring to maintain and improve rankings.
While SEO can be a complex and technical field, there are many resources available to help website owners understand and implement effective SEO strategies. Additionally, there are many SEO professionals and agencies who specialize in helping businesses improve their online visibility through SEO.
Search Engine Optimization (SEO) is the process of optimizing a website’s content and structure in order to improve its visibility, ranking in a search engine, which in turn can lead to increased traffic and more revenue for the website owner.
Search Engine Management (SEM)
Search engine management refers to the process of optimizing a website’s visibility and ranking in search engine results pages (SERPs). This involves a range of techniques, including keyword research, on-page optimization, link building, and content creation.
The ultimate goal of search engine management is to increase the quantity and quality of traffic to a website from search engines, such as Google, Bing, and Yahoo. By ranking higher in SERPs, websites can attract more visitors who are actively searching for information or solutions related to their business.
Search engine management can be a complex and ongoing process that requires continuous monitoring and adaptation to changing search algorithms and user behavior. It can be done through both organic search engine optimization (SEO) and paid search engine advertising (SEA).
Businesses that invest in effective search engine management strategies can enjoy increased brand visibility, lead generation, and revenue growth.
Search engine management (SEM) is to increase the quantity and quality of traffic to a website from search engines by requiring continuous monitoring and adaptation to changing search algorithms and user behavior.
Social Media Optimization (SMO)
Social media optimization (SMO) refers to the process of optimizing social media platforms to increase engagement, traffic, and visibility. SMO involves using various tactics to make your social media profiles and content more appealing and shareable, thereby increasing your brand’s reach and improving your online presence.
SMO tactics include optimizing your profile for search engines by using relevant keywords in your bio, adding links to your website and other social media accounts, and using descriptive and compelling headlines and descriptions. It also involves creating high-quality, shareable content such as images, videos, and blog posts that appeal to your target audience and encourage them to engage with your brand.
Other SMO strategies include engaging with your followers and other users by responding to comments and messages, participating in discussions and communities related to your industry, and using hashtags to increase your content’s discoverability.
Overall, social media optimization is essential for businesses and individuals looking to build their online presence, improve their search engine rankings, and increase their social media engagement and reach. By using the right SMO tactics, you can effectively leverage social media to achieve your marketing goals and build a strong online presence.
Social media optimization (SMO) is the process of optimizing social media platforms to increase engagement, traffic, and visibility in a search engine.
Search Engine Management (SEM)
Search engine management refers to the process of optimizing a website’s visibility and ranking in search engine results pages (SERPs). This involves a range of techniques, including keyword research, on-page optimization, link building, and content creation.
The ultimate goal of search engine management is to increase the quantity and quality of traffic to a website from search engines, such as Google, Bing, and Yahoo. By ranking higher in SERPs, websites can attract more visitors who are actively searching for information or solutions related to their business.
Search engine management can be a complex and ongoing process that requires continuous monitoring and adaptation to changing search algorithms and user behavior. It can be done through both organic search engine optimization (SEO) and paid search engine advertising (SEA).
Businesses that invest in effective search engine management strategies can enjoy increased brand visibility, lead generation, and revenue growth.
Search engine management (SEM) is to increase the quantity and quality of traffic to a website from search engines by requiring continuous monitoring and adaptation to changing search algorithms and user behavior.
Email Marketing
Email marketing is a digital marketing strategy that involves sending promotional or informational messages to a group of individuals via email. It is a powerful tool for businesses to engage with their audience, build relationships, and promote their products or services. Here are some key aspects of email marketing:
- Building an Email List: The first step in email marketing is to build a list of subscribers who have opted in to receive emails from you. You can collect email addresses through various channels such as website sign-up forms, lead magnets, social media campaigns, or in-store sign-ups.
- Segmentation: Once you have an email list, segmenting it into different groups based on demographics, interests, or behaviors can help you send more targeted and relevant emails. By delivering personalized content to specific segments, you can improve engagement and conversion rates.
- Creating Compelling Content: Crafting high-quality content is crucial for effective email marketing. Your emails should be informative, engaging, and tailored to the needs and preferences of your audience. Consider using a mix of text, images, videos, and interactive elements to make your emails visually appealing and interesting.
- Automation and Personalization: Email marketing platforms often provide automation features, allowing you to send automated emails based on triggers such as subscriber actions or specific dates. Personalization is another key aspect, as it helps create a more personalized experience for your subscribers by using their names, past interactions, or purchase history.
- Testing: Testing different elements of your emails, such as subject lines, CTAs (call to action), or design layouts, can provide insights into what works best for your audience. Conducting tests allows you to optimize your email campaigns and improve their effectiveness over time.
- Compliance with Regulations: It’s essential to comply with email marketing regulations, such as the General Data Protection Regulation (GDPR) in the European Union or the CAN-SPAM Act in the United States. Make sure you have the necessary permissions to send emails, provide an unsubscribe option, and handle personal data securely.
- Monitoring and Analytics: Tracking the performance of your email campaigns is crucial for measuring success. Most email marketing platforms offer analytics that provide insights into metrics like open rates, click-through rates, conversion rates, and subscriber engagement. Analyzing this data helps you refine your strategies and optimize future campaigns.
Mobile Marketing
Mobile marketing refers to the practice of promoting products, services, or brands to consumers through mobile devices such as smartphones and tablets. It encompasses various strategies and tactics designed to reach and engage a target audience on their mobile devices.
Here are some key aspects and strategies commonly employed in mobile marketing:
- Mobile advertising: This involves placing ads within mobile apps, mobile websites, or other mobile platforms. It can take various forms such as banner ads, interstitial ads, native ads, or video ads. Mobile advertising can be targeted based on factors like demographics, location, or user behavior.
- SMS marketing: Short Message Service (SMS) marketing involves sending text messages to customers’ mobile phones to promote products, offers, or updates. It can be an effective way to reach a large audience quickly, but it’s essential to comply with relevant regulations and obtain proper consent from recipients.
- Mobile apps: Developing a mobile app for your business allows you to engage with customers directly, provide value-added services, and enhance brand loyalty. Mobile apps can offer features like personalized content, push notifications, loyalty programs, and mobile commerce capabilities.
- Mobile-optimized websites: With the increasing use of mobile devices for browsing the internet, it is crucial to ensure that your website is optimized for mobile viewing. Mobile-optimized websites are designed to provide a seamless and user-friendly experience on smaller screens, with fast loading times and easy navigation.
- Location-based marketing: Mobile devices enable businesses to target customers based on their geographic location. Location-based marketing techniques involve delivering relevant messages, offers, or advertisements to users when they are in a specific physical location or within a certain proximity to a business.
- Mobile search marketing: Optimizing your website and content for mobile search engines is vital to ensure your business can be easily discovered by mobile users. Mobile search engine optimization (SEO) focuses on factors like mobile-friendly design, fast loading times, and relevant mobile search keywords.
- In-app marketing: If your business partners with mobile app developers or advertises within existing popular apps, you can leverage in-app marketing. This involves displaying ads or sponsored content within the app to reach the app’s user base.
Mobile payment solutions: Integrating mobile payment options, such as mobile wallets or payment apps, into your business allows for seamless and convenient transactions for mobile customers. This can enhance the mobile shopping experience and increase conversions
ग्राहक से व्यवहार कैसे करें । How to deal with customer.
- जब ग्राहक (customer) आपके के परिसर में आता है कुछ खरीदने के लिए, तो उसे यह महसूस होना चाहिए की उसका स्वागत हुआ है । वस्तु (product) दिखाने के साथ-साथ धन्यवाद, आपका स्वागत है जैसे शब्दों का प्रयोग अवस्य करें ।
- यदि ग्राहक (customer) जो वस्तु (product) मांग रहा है और वह वस्तु आपके भंडार (stock ) में नहीं है तो यह कह कर उसे नहीं जाने देना है कि आप कही और से लेलो, उसे बड़ी विनम्रता कहिये की भाई साहब / बहन जी माफ़ करना इस समय ये हमारे पास नहीं है, हाँ यदि आप थोडा इन्तजार करें तो मैं आपको बाज़ार के भाव में ही उपलब्ध करवा सकता हूँ । और उनसे (customer) (ग्राहक से) चाय और पानी लेने के लिए आग्रह करें ।
- यदि आप कोई जरुरी बात कर रहे है और उसी समय कोई ग्राहक (customer) आपके पास आता है तो बात को उसी समय रोक कर ग्राहक को प्राथमिकता दे इससे आने वाले ग्राहक (customer) को विशेष महत्वपूर्ण का दर्जा महसूस होगा, यदि बहुत ही जरुरी है की आप बात को रोक नहीं सकते तो बात को एक बार रोकें और ग्राहक (customer) से मुस्कराकर आज्ञा ले की भाई साहब / बहन जी यदि आप बुरा नहीं माने तो मैं इनसे एक मिनट बात करु तथा ग्राहक (customer) की हाँ होने पर बात को जारी करें, तथा अन्य सदस्य से उनके लिए बैठने का तथा चाय/पानी का प्रबंध करने को कहे और जितना जल्दी हो सके उस बात को पूरा करें और ग्राहक (customer) पर ध्यान (attend) करें, जितना हो सके ग्राहक (customer) का समय नष्ट न करें । ग्राहक (customer) को यह महसूस हो की आपका मित्र ही है ।
- ग्राहक (customer) को आरामदायक (comfortable) महसूस होने दे, ग्राहक (customer) को घुटन महसूस न होने दे, ग्राहक (customer) को ज्यादा बोलने दे और मुस्कराकर बातें करें, यदि आपने किसी वस्तु का मूल्य कम भी बता दिया तो अपनी बात रखने के लिए, कम लाभ पर भी बेचना पड़े तो भी ग्राहक (customer) को वह वस्तु (product ) अवस्य दे ।
- ग्राहक (customer) को वस्तु (product) के लेने पर क्या-क्या लाभ होने वाले है तथा नहीं लिया तो क्या-क्या हानि होगी यह जरुर बताएं और वस्तु विशेषताएं (product feature) से अवगत करवाएं तथा ग्राहक (customer) को उमंग उत्साह के साथ यह महसूस करवाएं की यह वही वस्तु (product) है जो वह खरीदना चाहता है ।
- यदि किसी कारण वश आप ऊपर बताई हुई बोतों को नहीं कर पा रहे है तो इसका मतलब यह है की आपका अहंकार (Ego) आपको रोक रहा है उस समय किसी शांत स्थान पर बैठ कर यह कल्पना (visualize) करें की ग्राहक (customer) मेरा ताज (crown) है, वह वस्तु product की कीमत अदा कर रहा है और उसी के धन से मैं अपनी जीविका का साधन जुटा पा रहा हूँ तथा मेरा और मेरे परिवार का भरन पौसन कर रहा हूँ ।
