Search engine management refers to the process of optimizing a website’s visibility and ranking in search engine results pages (SERPs). This involves a range of techniques, including keyword research, on-page optimization, link building, and content creation.
The ultimate goal of search engine management is to increase the quantity and quality of traffic to a website from search engines, such as Google, Bing, and Yahoo. By ranking higher in SERPs, websites can attract more visitors who are actively searching for information or solutions related to their business.
Search engine management can be a complex and ongoing process that requires continuous monitoring and adaptation to changing search algorithms and user behavior. It can be done through both organic search engine optimization (SEO) and paid search engine advertising (SEA).
Businesses that invest in effective search engine management strategies can enjoy increased brand visibility, lead generation, and revenue growth.
Search engine management (SEM) is to increase the quantity and quality of traffic to a website from search engines by requires continuous monitoring and adaptation to changing search algorithms and user behavior.